Mitsubishi Lancer Register© gets National Scheme on the Road thanks to Payne Security's Expertise

Issue Date: August 2007

Car enthusiast club Mitsubishi Lancer Register© is using Payne Security’s expertise in personal ID solutions to supply digitally printed secure ID cards for its national membership scheme.  Payne Security is also providing fulfilment of the membership packs to each member.

With 2,000 members worldwide, the Mitsubishi Lancer Register© holds regular events for enthusiasts to show and compare cars as well as take part in many track based activities.  The professional image provided by the new ID cards promotes the brand image of the club and provides a durable membership card for inclusion and identification at conferences and shows.  As part of the printing process, the membership number is embossed and silver tipped to enhance the look of the cards and project a quality image.

In addition to the membership number, the card holds other details such as the individual’s name as well as a username, which is used to identify each member when they use the forum on the Mitsubishi Lancer Register©’s website (www.lancerregister.com), a service which enables users to share tips with other members, sell cars and parts, and access a whole world of useful information, from professional tuners and private individuals to the full diary of events nationwide.

Payne Security was chosen thanks to its ability to deliver the detailed product specification required and fulfilment of the project cost-effectively.

It is the first membership card scheme to be handled by the company’s newly-created Sales Development Department, set up to develop existing national and trade accounts and explore new opportunities for Payne Security’s state-of-the-art digital printing capability.

It is also the first fulfilment project to be completed from Payne Security’s secure card production facility in Mold.

 “We are delighted to be able to respond to the detailed requirements of the Mitsubishi Lancer Register© in producing its new membership card in addition to providing fulfilment of membership packs,” comments Mark Palmer, General Manager for Payne Security, Personal ID.

“This project demonstrates the benefits of using digital printing to meet increasing demand for sophisticated secure card designs incorporating variable data and other value-adding print.”